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Launching Katy Perry's first-ever perfume, "Purr", fans got the incredible opportunity to meet their favorite artist in a 1,400 square foot custom-made tent in the middle of Manhattan, where they were treated to music from a live DJ, multiple flat screens with music videos, carnival games, jugglers, stilt walkers, ice cream trucks and more. Following the success of the New York event, StreetVirus was again tapped to launch Katy's second perfume "Meow" at the world famous Grove in Los Angeles.

The scope of the relationship includes:

  • Website Development (desktop and mobile)
  • Event Production
  • Permitting
  • Security
  • Staffing
  • Talent Management
  • Social Media Integration
  • Collateral

Purr - New York City

Meow - Los Angeles

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