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StreetVirus serves as cultural and creative consultants for premium consumer headphones, earphones, and speaker brand, Beats by Dr. Dre.

The scope of the relationship includes:

  • Product design
  • Tradeshow execution
  • Artist collaborations: e.g. Futura, Snarkitecture, Bary McGee, DRx Romanelli
  • Spearhead of arts and culture programs: e.g. gallery visits in the Miracle Mile District
  • Connect and manage influencers in Asia: e.g. Beats by Dr. Dre at Yo'hood

Artist Collaborations

Futura
Snarkitecture
Barry McGee
Futura

Watch Artist Video

Futura 2000 (American, b.1955), the pseudonym of Lenny McGurr, is a Graffiti Artist best known for his abstract approach to Street Art. Born in New York, he began painting on the subway system as a teenager in the early 1970s, and over the course of his career was associated with the groups 3YB, CIA, FBI, Interpol, and KGB. While other Graffiti artists of the 1970s and 1980s focused on lettering, Futura 2000 was unique in his Abstract style. In the 1980s, he began to work on canvas, and exhibited along with American artists Keith Haring (1958–1990), Jean-Michel Basquiat (1960–1988), and Kenny Scharf (b.1958).

In 1981, he painted the backdrops for The Clash’s European tour and designed the sleeve for their This Is Radio Clash single, and in 1982, handwrote the sleeve notes and lyrics sheet for their Combat Rock album. He continued to tour with the band and spray paint backdrops during the performances. More recently, Futura 2000 has transitioned into working as a graphic and commercial artist. He has worked with companies such as Nike, Recon, and Medicom Toy, and designs clothing for his label Futura Laboratories. His work has been exhibited at MoMA PS1 in New York, the Grotinger Museum in the Netherlands, and the Gallery Du Jour in Paris. He lives and works in New York.

Exhibition Booth Design

Custom Headphone Design

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